B A S E C A M P

Pit stops on the way to the top.

Every Fall, Swipeclock hosts a virtual conference for its partners called Summit. In an effort to interact with partners more frequently throughout the year, Base Camp was born.

Base Camp began as a webinar series that quickly grew in popularity. This led to Base Camp Live, a half-day, in-person event hosted by the Swipeclock team.

I was tasked with creating the brand identity for both instances of Base Camp. Since these webinars and events are extensions of the major annual event (Summit), I wanted to create a logo and aesthetic that were cohesive continuations of the existing Summit brand.